Arguably the most successful athlete endorser of all time, Michael Jordan has made a fortune from endorsements. It all began in 1984 when Nike, then a struggling company, signed Jordan for an incredible five-year deal of $500,000 annually. This revolutionary endorsement birthed the Air Jordan brand. Throughout his career, Jordan expanded his portfolio with brands like Gatorade, Chevrolet, and Hanes. He remains relevant even post-retirement due to his ownership of the Jordan brand and Charlotte Hornets. Jordan’s endorsements have not only elevated his financial status but also redefined athlete branding.
Categories: Sports
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